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J.O.L. Network

Video Production 101- Production

Production is the most crucial part of creating any video for the video production industry. It involves the process of transforming an idea into a finished product. It encompasses everything from pre-production planning, to shooting, to post-production editing and more. It’s the glue that holds a project together, and it’s essential for any video production to be successful.


The first step of video production is pre-production planning. This includes creating a storyboard, scouting locations, organizing equipment, and scheduling shoots. During this phase, it’s important to be organized and have a clear vision of what the end product should look like. This is also the time to contact any actors or crew members you may need. Pre-production is essential for the success of the project, as it sets the foundation for the rest of the production.



Once pre-production is complete, it’s time to move onto shooting. This is the stage where the cameras roll, and the action begins. During this stage, it’s important to be flexible and adaptable, as things may not always go according to plan. It’s also important to pay attention to the details, as the quality of the footage will be determined by your attention to detail.


The third stage of production is post-production. This is where the footage is edited, sound is added, and graphics and effects are added. During this stage, it’s important to create a cohesive video that tells the story clearly and effectively. This is an incredibly important part of the production process, as it’s the stage where the story really comes to life.


Overall, production is an essential part of the video production process. It involves a variety of steps, from pre-production planning to post-production editing. It’s important to be organized, pay attention to the details, and to be flexible and adaptable throughout the process. Production is the glue that holds a project together, and it’s essential for any video production to be successful.


Want to read more?


1. What Is Production? - Definition & Stages - Video & Film Production. (2020). Retrieved 15 April 2020, from https://study.com/academy/lesson/what-is-production-definition-stages-video-film-production.html


2. Production Process. (n.d.). Retrieved 15 April 2020, from https://www.studiobinder.com/blog/production-process/


3. The Production Process: A Guide To The Making Of A Video. (2018). Retrieved 15 April 2020, from https://www.videoproducer.com/videoproduction/the-production-process-a-guide-to-the-making-of-a-video/

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